Bachelor of Science
Marketing & Advertising
Start Your Path to Marketing Success
Turning ideas into profit isn’t easy — but if you’re innovative and motivated, JWU Charlotte’s Marketing & Advertising program can show you how to transform your creativity into a career.
You’ll explore marketing analysis, strategy and communications, international selling, consumer behavior, brand design and so much more. Our experienced faculty and business partners will also work with you to build your own customized career path for you to pursue what interests you most.
When you graduate, you’ll be prepared for professional marketing positions in disciplines such as product development, digital marketing, sales management, consumer research, social media marketing, brand management and marketing analytics. Your options are as endless as your creativity.
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“My favorite thing about JWU is the ability to be a part of different organizations and create your own community within them. I have learned how to be a part of something so much bigger than myself.”
- Madison Hernandez ’18
Gain Real-World Marketing Experience
Opportunities exist for internships, externships or studying abroad. You can also gain real-world experience with Directed Experiential Education (DEE) projects, where students provide consultation for real companies to create new marketing campaigns.
Other ways to gain marketing exerience at JWU Charlotte, include:
- Networking and learning from JWU alums
- Earning industry certifications through coursework and LinkedIn Learning access
- Learning from faculty who have years of industry experience
Sample Courses
- Content Creation and Generative AI
- Global Strategic Marketing and Advertising
- Influencer Marketing
- Market Research and Consumer Insights
- Marketing Communications
- Media Buying and Planning
- Personal Branding and Portfolio Seminar
- Social and Digital Media Marketing
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, Advertising Team or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
Visit the JWU Catalog for a full course listing:
Career Possibilities
- Art Director/Copywriter
- Digital Storyteller
- Marketing Manager
- Marketing Strategist
- Market Research Analyst
- Public Relations Manager
- Social Media Manager
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Featured Faculty
Our professors and instructors are dedicated to the success of our students. Learn more about our expert faculty members.
Professor
Professor Sparks has 15-plus years experience in public management, project management and engineering. His current research focus is on marketing technology and ecommerce, international retailing, customer relationship management systems and international marketing.
Professor
In addition to leading JWU Charlotte’s Fashion Merchandising & Retailing major, Professor Egeln’s research areas of interest include consumer behavior in the apparel industry, online retailing and baby boomer consumer behavior in the online channel.
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