The official guide to university graphic standards (13MB PDF) details all approved methods of using JWU logos, identifiers and other visual elements.

For questions about print media, contact Ed Pereira, assistant director, University Design & Editorial Services, 401-598-2362

To maintain the integrity of university logos, do not:

• add drop shadow
• add filter effects such as “glowing” or “beveled”
• distort in any way
• alter color(s)
• use tiling or mosaic
• use on colored backgrounds not specified in Graphic Standards

Any entity that publishes information on a regular or professional basis uses an editorial style guide (a set of rules for punctuation, spelling, abbreviation, capitalization and grammar). The official guide to university editorial standards (593K PDF) provides a foundation upon which to base writing decisions and help improve the clarity and consistency of all written university communication.

Direct all questions to Jennifer Brouillard, senior writer-editor, 401-598-2355.

The official University Brand Resource Guide (PDF) details approved university messaging and positioning.

The core storylines contained in this document are key thought starters when creating university collateral, messaging, programming, scripts, events, pitches, signage — and sharing who the university is with the world.

For questions, contact University Communications & Media Relations.

JWU faculty and staff are encouraged to engage in professional social media conversations that support JWU’s reputation and brand. If you are creating social media content on behalf of a department, college, or organization at the institution, the university’s official Social Media Guidelines (PDF) should be followed.

For questions, contact University Communications & Media Relations.

This section of JWU’s Editorial and Graphic Standards lays out usage guidelines for university logos, fonts, colors, photography and other visuals used in digital communications.

The application of web graphic standards strengthens the visual identity elements that support the JWU image on its websites and also on the Internet. Consistent and regular use of logos and other identifiers enhances the university’s position as a unique educational institution and helps separate it from similar or competing organizations. A consistent and specific visual identity familiarizes viewers with the institution and provides a basis for a positive experience.

Fonts & Colors

H1: National 2, sans serif

H2: National 2, sans serif

H3: National 2, sans serif

H4: National 2, sans serif

H5: National 2, sans serif

H6: National 2, sans serif

P: National 2, sans serif

Images

Well-composed and properly positioned images enhance the narrative of a webpage. Lighting, spacing, appropriate camera angles and proper color exposure all help convey a mood or feeling. Imagery that is contextually related to the page copy is ideal.

• Always use the highest possible resolution when creating original photography and graphics. Camera phone images are unacceptable.
• Submit images containing flat solid color, such as logos and vector graphics, as AI or EPS files.
• Submit photos as TIFF, PSD, RAW, and JPG.
• Do not use copyrighted images without written notification of permission.
• Verify that people in photos who are not JWU students have signed a Release for Image and Voice Use Form (39K PDF).

See Graphic Standards (above) for additional information.

JWU Web Support outlines how to request edits to JWU.edu or other university digital properties. This one-stop resource summarizes:

• The responsibilities of the Web team
• An extensive list of web editors
• How to request a web edit or project using the forms at the bottom of the page

Once the request is received by the IT Service Desk, you will receive an incident number regarding the request. Contact the IT Service Desk at 866-598-4367 or it@jwu.edu with any questions.

How to Request Marketing & Communications Support

University Marketing & Communications is here to help tell the JWU story through photography, video, written content, social media and beyond. We welcome your ideas and requests and prioritize projects that align with our key storytelling themes: experiential education, industry-responsive education and campus & culture.

To ensure we can best support your needs, please submit requests with as much advance notice as possible — ideally at least two weeks for all requests.

Photography & Videography

When requesting photography or video support, consider:

• Does this project directly support new student recruitment?
• Is there a clear objective for the shoot?
• Will the content be used across multiple platforms (social, web, marketing materials)?
• Will the final product remain relevant for at least two years?

Projects that meet these criteria are more likely to be prioritized. If your request doesn’t align, we’re happy to explore other ways to support your goals.

Storytelling & Content Ideas

We’re always looking for compelling stories about JWU students, classroom collaborations, hands-on learning and internship experiences. Our focus is on stories that attract prospective students, build Wildcat pride and a strong sense of community, and increase visibility and awareness of strategic initiatives.

Have an idea? Let’s connect!

Fill Out the Form

Print & Digital Project Request
JWU Release for Recordings (230K PDF)
Location Release (104K PDF)
Professional Creative Services Contract

These university and campus fact sheets provide a quick summary of Johnson & Wales University’s mission, strategic plan and key facts and numbers relevant to the entire JWU community.

University Fact Sheet (1.3MB PDF)
Providence Campus Fact Sheet (1.6MB PDF)
Charlotte Campus Fact Sheet (1MB PDF)
College of Professional Studies Fact Sheet (1MB PDF)