Brands and organizations rely on compelling visuals to communicate across digital and print platforms, and graphic designers are essential in shaping how messages are seen, understood and experienced. In this focus area, you’ll delve into visual hierarchies, text composition and layout, multi-page layouts, typography, color theory and other key topics.
Digital products are more immersive, intelligent and interconnected than ever before, and web designers are at the forefront of crafting intuitive interfaces and seamless user journeys across web, mobile and emerging platforms. In this focus area, you’ll learn about user interface design, coding languages, interaction design, web accessibility, motion graphics, style guides and other key concepts. You’ll practice using industry-standard design and prototyping software and create a portfolio to showcase your work.
Many of today’s products are increasingly intelligent, operating within digital and physical ecosystems. This focus area dives deeper into ergonomics and user experience, package design, material properties, prototyping, shelf presence, modeling and more. Designers learn to harness cutting-edge technologies like artificial intelligence, augmented and virtual reality, and sustainable materials to deliver personalized, interactive and eco-conscious solutions to product creation.