Bachelor of Science
Digital Marketing & Social Media
Become a Digital Trendsetter
If you're always on top of social media trends and quick to discover the latest apps, why not transform that talent into a career? Our Digital Marketing & Social Media degree is designed to help you leverage your passion for digital media into a professional path. This program will give you the skills needed to create compelling content, engage audiences effectively and assist businesses in growing their online presence.
You’ll explore key areas such as digital marketing, social media, advertising and graphic design. The coursework will teach you to optimize web design, develop impactful digital content and analyze user experiences. By learning how to evaluate and implement digital strategies, you’ll be prepared to help businesses make informed decisions and achieve their marketing goals.
Additionally, you’ll gain practical experience with industry-standard tools and software, and stay ahead of trends by exploring emerging technologies like artificial intelligence (AI). This comprehensive approach ensures you’re well-equipped for a range of roles in digital marketing and social media, preparing you for a dynamic career in this rapidly evolving field.
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From Student to Social Media Assistant
“The program’s curriculum is broad — you won’t just focus on a single topic but gain a toolbox of skills in graphic design, coding, marketing, content creation and more. These skills helped me land an internship and student assistant role with the University Marketing & Communications Department, where I’m getting hands-on industry experience.”
- Jordan Millette ’26
Getting Hands-On at JWU
Learning by doing is at the heart of our Digital Marketing & Social Media program. You’ll engage in hands-on projects that replicate real-world challenges, ensuring you develop practical skills alongside theoretical knowledge. From internships to capstone projects, every aspect of your education is designed to prepare you for success in your future career.
In this program, you’ll:
- Have the opportunity to earn certifications in key areas — digital marketing, social media management and project management — to build your résumé.
- Analyze, evaluate and redesign digital marketing and/or social media strategies for local businesses.
- Hear from visiting industry professionals, niche influencers and successful alumni and start creating your network.
- Travel to major cities for site visits at boutique agencies and large corporations to get an inside look at careers in this industry.
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Projects for the Real World
Social media & digital marketing majors joined a team to help revitalize the Larry Friedman Center for Entrepreneurship, also known as The Launch Pad. This included research and developing a social media strategy for The Launch Pad to reach new students and connect with the greater JWU community.
Read More About The Launch PadSample Courses
- Marketing Analytics
- Intro to Data Visualization
- User Experience and Content Design I
- Influencer Marketing
- Social and Digital Media Marketing
- Design for Video I
- Content Creation and Generative AI
- Market Research and Consumer Insights
- Foundations of Web Design
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, minor or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
View the catalog course listing below:
Career Possibilities
- Social Media Manager
- Digital Marketing Manager
- Media Research Analyst
- Digital Marketing Strategist
- Influencer Marketing Manager
- Public Relations Manager
- Media Buyer & Planner
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Featured Faculty
Our professors and instructors are dedicated to the success of our students. Learn more about our expert faculty members.
Associate Professor
A graduate of Bryant College and Johnson & Wales University, Diane Santurri spent 16 years in the marketing industry conducting research analysis, which developed her skills in various software. While working in that industry, her interest in training and analysis became apparent.
Associate Professor
Elizabeth Carey currently serves as an associate professor in the Marketing department of JWU Providence’s College of Business. She focuses heavily on project-based learning, both inside and outside the classroom.
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