Master of Business Administration
Marketing Concentration

Program Overview

Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from Johnson & Wales University, you’ll develop your leadership and business skills to excel in your career in marketing.

Our MBA degree program with a marketing concentration provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.

You’ll develop an understanding of various functional strategies to create and deliver value propositions throughout the program and your career in marketing. You’ll create growth strategies utilizing market penetration and development, product development, and diversification approaches. You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. In addition, you’ll measure, analyze, and manage marketing performance efficiency and consumer insights with marketing analytics.

You’ll deliver interactive and omnichannel customer experiences that put customers at the center of all decisions — an integral part of many marketing functions. You’ll learn from expert faculty members with years of professional experience throughout the program.

Sample Courses

For a full course listing, visit the JWU Catalog:

Providence Online